Glenfiddich has released a pair of limited edition single malt whiskies to mark the anniversary of their collaboration with the Aston Martin Formula One team ahead of this weekend’s 2025 Dutch Grand Prix. Glenfiddich’s two F1-themed whiskies are a Glenfiddich 16-year-old and a travel retail exclusive 19-year-old. The Glenfiddich 16-year-old was aged in a combination […]
The newly operational Kentucky-based Blue Run Spirits has released Glimmer – a new limited edition bourbon finished in gin barrels – as the distillery’s second-ever release. Situated in Georgetown, Kentucky, Blue Run Spirits was founded in 2020 and has been part of the Molson Coors’ spirits division since 2023. Glimmer is Kentucky straight bourbon finished […]
Old Forester has unwrapped this year’s version of their highly coveted Birthday Bourbon series – and the 2025 Old Forester Birthday Bourbon is the first to use the sweet mash process – created without setback during fermentation, as that “…absence of setback allowed the yeast to express its full character”. Each year, Old Forester celebrates […]
Tennessee-based Old Dominick distillery has released an eight-year-old Reserve Bourbon. Old Dominick Reserve Bourbon was matured for eight years in new American oak barrels, bottled at 50% alcohol by volume [100 proof] and is said to contain notes of caramel, chocolate, honey and vanilla. Old Dominick Reserve Bourbon is being made available for $60 per […]
Bulleit Frontier Whiskey has begun a new promotional campaign espousing those people who “walk the walk” as opposed to those who “talk the talk”. Bulleit’s campaign is titled “Doing Over Dreaming” and arrives with a quartet of 15-second video spots emphasizing Bulleit Bourbon and Bulleit Rye. Bulleit’s promotional campaign runs across their social channels as […]
Knob Creek bourbon prepares anew for the onslaught of fantasy football season this autumn by collaborating with former NFL quarterback Eli Manning to promote the return of the Knob Creek Bold Picks event, a “season-long recognition of the bold selections [of] fantasy football fans.” To commemorate the collaboration, Knob Creek has released a limited-edition Knob […]
D’Ussé Cognac and musical artist Lasso are collaborating on a promotional campaign called ‘D’Ussé Friday’ – with the campaign debuting nationwide in the USA. D’Ussé Cognac and Grammy-nominated rapper Latto begin the campaign with Latto’s signature cocktail: the D’Usse Peach Lemonade – consisting of D’Ussé Cognac, lemonade, peach syrup and Prosecco. Earlier in the year, […]
Glenfiddich has replaced Bowmore as the official whisky for British car manufacturer Aston Martin. The global partnership was announced at the Monterey Car Week in California. Glenfiddich already enjoys an existing relationship with the Aston Martin Formula One Team, which began in November 2024. To mark the occasion, Glenfiddich has released a 48-year-old single malt […]
Single pot still Irish whiskeymaker Redbreast collaborated with the popular Toronto International Film Festival (TIFF) to become their official whiskey partner, signing a two-year agreement for the 2025 and 2026 TIFF festivals. Redbreast will promote themselves and so-called hidden cinematic gems with their ‘Redbreast Unhidden’ promotional campaign showcasing films at TIFF 2025 and 2026. Redbreast’s […]
Chivas Brothers, along with Midleton Very Rare are hosting a five-day Grand Whisk(e)y Tour, which takes 10 guests via private jet to Ireland and Scotland [with accommodations] from October 6-10, 2025. The Grand Whisk(e)y Tour takes the guests to three distilleries that produce Royal Salute, Chivas Regal, The Glenlivet, and Midleton Very Rare. The tour […]
