“Hey, yo! Pass the Courvoisier!” is the call of the first promotional campaign in almost 20 years for the iconic cognac brand. The promotional video was set in Atlanta, Georgia, directed by Grammy Award-winning artist Ibra Ake and depicts a house party where seemingly a single bottle of Courvoisier VS is passed from room to […]
London-based Berry Bros & Rudd has released the ‘Auld and the Bold’ – a collection of 20 single-cask whiskies [along with rums and a Cognac] intended to celebrate Scotland’s whisky traditions and a new generation of distillers – as the latest installment in Berry Bros’ Odyssey series, launched in 2024. Berry Bros & Rudd Odyssey […]
Hennessy Cognac has brought out their new ready-to-drink cocktails – dubbed Hennessy Very Special Cocktails – just in time for both the 2026 World Cup and the summer season. Hennessy Very Special Cocktails are made with Hennessy Very Special (VS) Cognac and features three cocktail iterations – the Henny-Rita, Henny Berry and Henny Iced Tea […]
Hennessy is preparing for the next animal on the Chinese New Year calendar – upcoming arrival of the Year of the Horse in 2026 – with the release of a collection of limited edition Cognacs showcasing equine designs, including Hennessy VSOP, James Hennessy, Hennessy XO and Hennessy Paradis. All Hennessy Chinese New Year 2026 limited […]
Sazerac Company has released a trio of small batch Sazerac de Forge & Fils Cognac – XO, Grande Champagne Vintage 2000 and a 50-year-old Cognac. Sazerac’s Cognac is linked to the legacy of the 1782 domaine founded by Bernard Sazerac de Forge which originally shipped cognac to America and help create the Sazerac cocktail in […]
Kentucky-based Barton 1792 Distillery has released 1792 – a Cognac cask-finished bourbon. Barton 1792 Cognac Cask Finish was first matured in American white oak barrels, then finished in French Cognac casks for a minimum of six months before being bottled at 47.5% alcohol by volume [95 proof] and is said to contain notes of apricot, […]
Takeshi Niinami, the CEO of Japan-based spirits behemoth Suntory, has resigned after a police investigation revealed his alleged role in illegal supplements, reportedly specifically in conjunction with THC, the psychoactive ingredient in cannabis. Although Niinami had resigned 1 September 1, 2025, the police investigation had begun nearly two weeks earlier and reportedly revolved around Niinami’s […]
D’Ussé Cognac and musical artist Lasso are collaborating on a promotional campaign called ‘D’Ussé Friday’ – with the campaign debuting nationwide in the USA. D’Ussé Cognac and Grammy-nominated rapper Latto begin the campaign with Latto’s signature cocktail: the D’Usse Peach Lemonade – consisting of D’Ussé Cognac, lemonade, peach syrup and Prosecco. Earlier in the year, […]
Hennessy is collaborating with Hong Kong-based musical artist Jackson Wang to launch a pair of limited edition bottle designs for their cognac ahead of this year’s Mid-Autumn Festival (October 6, 2025). The Mid-Autumn Festival is a harvest-based celebration originating in China and held when the moon is thought to be the fullest and brightest to […]
Moët Hennessy is getting in a Carnival mood and has re-launched their limited edition Hennessy VS Carnival cognac to coincide with the upcoming 2025 Notting Hill Carnival in London on August 24-25, 2025. At the 2025 Notting Hill Carnival, Hennessy is planning to debut their first-ever float – which is said to bring the spirit […]
