Diageo-owned Crown Royal Canadian blended whisky has been deemed to be the world’s strongest performing spirit brands as determined by London-based marketing analysis company, Brand Finance, in their annual of the 50 most valuable spirits brands across the world. Brand Finance ranked the spirit brands not only by business performance but also according to factors […]
Crown Royal is getting “Juicy” with their Big Bling Collection with their collaboration with Los Angeles-based lifestyle brand Juicy Couture featuring both flavored blended Canadian whisky-inspired bottle bags and matching velour tracksuits. The Big Bling Collection limited edition collaboration highlights Crown Royal’s three flavored blended Canadian whiskies – Apple, Blackberry and Peach – in Juicy […]
Diageo-owned Canadian blended whisky Crown Royal is “bringing it” with a new promotional video, entitled “Bring It”, as part of the new campaign. Crown Royal’s “Bring It” is set in a Texas honky-tonk and features appearances by Canadian country artist Ryan Langdon and Randy Savvy of the Compton Cowboys. The promotional campaign will be launched […]
The latest collection of American Single Malts from Lost Lantern Whiskey is dubbed the “Scotch Lover’s Collection,” not because there are any inferred links to… Read More
Kentucky’s Bourbon distillers are in a conundrum…the industry set a new record for barrel inventories in 2024 and the number of distilleries is at an… Read More
Diageo, citing a need to re-evaluate “productivity goals,” has halted production at Balcones Distilling in Waco, Texas, the Cascade Hollow Distillery in Tullahoma, Tennessee, and… Read More
This week, we’re in Bardstown, Kentucky for the annual Kentucky Bourbon Festival, which brings together more than 6,000 whiskey lovers from around the world. We’ll… Read More
London-based spirits behemoth Diageo – owners of Crown Royal – have announced plans to shutter its plant in Ontario, Canada, and move operations to the USA. Crown Royal was initially introduced 86 years ago to celebrate a visit by King George VI and Queen Elizabeth, and was only available in Canada until the 1960s, when […]
As we continue our series leading up to the 20th anniversary of WhiskyCast in November, it’s important to celebrate the whisky legends who are still… Read More
Diageo plans to close its main Crown Royal bottling plant in Amherstburg, Ontario next February, eliminating at least 170 jobs. The drinks giant plans to… Read More
