Diageo

Bulleit Sour Makes Its Debut

Bulleit Whiskey Sour has made its debut as the eighth and newest member of The Cocktail Collection – an assortment of ready-to-serve (RTS) cocktails produced by companies under the umbrella of spirits behemoth Diageo. Bulleit Whiskey Sour cocktail features Bulleit whiskey, lemon juice, and honey and is suggested to be poured over ice in a […]

Diageo Riffs With Live Nation In The UK

UK-based spirits behemoth Diageo has signed a multi-year deal with USA-based Live Nation Entertainment to become the official spirits partner of 16 live music events and festivals across the UK, including Download, Wireless, Reading and Leeds, Latitude, Wilderness and Parklife. Some of the Diageo brand experiences to be found at festivals this summer include the […]

Diageo Tabbed As Sponsor For FIFA World Cup

Spirits behemoth Diageo has been named the official spirits supporter of next year’s Fifa World Cup to be held in Canada, Mexico and the USA. For the tournament, London-based Diageo is expected to be promoting Scotch whisky brands Buchanan’s and Johnnie Walker – as well as a sle of other spirits brands in their portfolio. […]

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